Job Description

Wayfair’s Marketing Strategy & Analytics team is responsible for driving multi-million dollar campaigns aimed at growing dominance in the online home furniture and décor space. Through mathematical analysis and a test and learn approach, we strive to enhance every strategy and decision that affects a consumer shopping experience. In this role you will be a part of one of our marketing channels (e.g. Catalog & Direct Mail, Email, Paid Search, Social Media, etc.) and will be critical to understanding what motivates customer behavior across your dedicated channel. As such, you will drive experimentation, decision-making, and implementation of Wayfair's growth engine. What You’ll Do: Build or own and manage a multi-million dollar advertising channel, including driving the strategy, execution, and performance. Utilize our advanced in-house measurement capabilities to understand the impact of each marketing campaign & co-create innovative measurement techniques to improve our understanding of (and therefore maximize) ROI. Own the end-to-end process of building and executing on a marketing campaign (e.g. a print catalog): selecting vendors and target groups, deciding on creative strategy & audience targeting, and reporting on efficiency and sharing learnings. Institute rigorous test-and-learn methodology to achieve desired results. Work cross-functionally with key stakeholder teams, including Creative, Data Science, Ad Tech, Merchandising and Business Intelligence to plan, execute, and measure campaigns. Partner with internal engineering and product teams to push the boundaries of automating and creating strong digital linkages for offline channels. Forge new vendor relationships and work with third-party partners on contract management. Negotiate with external vendors (printers and data providers). What You’ll Need: Bachelor’s degree in the Sciences, Economics, Business, or other concentrations with quantitative focus. 2+ years of experience, ideally in marketing, management consulting, startup/tech, finance, and/or strategy. Direct mail/catalog or digital marketing experience is a plus. Proficiency in data analysis and advanced Excel usage; excitement about finding patterns in data; knowledge of SQL is a plus. Excellent critical thinking and verbal and written communication skills - ability to break down and communicate complex ideas and influence senior level and cross-functional stakeholders. Ability to independently own and execute on solutions to complex problems. Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment. A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive. Note - This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote). #J-18808-Ljbffr Wayfair

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